"Most CEO's don't understand Sustainability", said John Elkington in a recent interview to Economic Times. Well, that sums up this post and the Corporate Perspectives on Sustainability and Resource-Efficient growth within the Indian context!

Actually, with whatever the CEO's do understand of Sustainability, CSR or Corporate Social Responsibility is a big part of their perspective on the Resource-Efficient growth and development. We need to get this straight - CSR is not Sustainability and it definitely is not Resource-Efficiency!